Henewaa Beauty is an online beauty shop that sells black-own products. Products that range from hair, make-up, wellness, and skincare. The rebrand for Henewaa was created to attract the more modern-day man and woman. We pivoted the brand by focusing on heritage and symbolism. The adinkrahene is an African symbol that means greatness, charisma, and leadership. We focus on bringing those same elements to create the logo, create the brand voice, and drive social media design.